Fri, Jan 10, 2025
[Archive]
Volume 5, Issue 1 (MARCH ISSUE 2024)
johepal 2024, 5(1): 74-94 |
Back to browse issues page
Download citation:
BibTeX | RIS | EndNote | Medlars | ProCite | Reference Manager | RefWorks
Send citation to:
BibTeX | RIS | EndNote | Medlars | ProCite | Reference Manager | RefWorks
Send citation to:
Chavan P, Mehta M. (2024). Uncovering Students' Higher Education Institutions Selection: An Investigation Using Factor Analysis and Cluster Analysis. johepal. 5(1), 74-94. doi:10.61186/johepal.5.1.74
URL: http://johepal.com/article-1-628-en.html
URL: http://johepal.com/article-1-628-en.html
Abstract: (1123 Views)
Several factors influence student selection of Higher Education Institutions (HEIs). In recent years, students' decision-making criteria have evolved beyond traditional factors. This study explored the factors influencing students’ choices of HEI. Exploratory factor analysis revealed eight significant factors that influenced HEI choices. The factors are ‘Enrolment Value Optimization’ (EVO), ‘External Psychic Influence’ (EPI), ‘Internal Psychic Influence’ (IPI), ‘Academic Infrastructure Influence’ (AII), ‘Internal Financial Influence’ (IFI), ‘Pedagogical Aspects’ (PEA), ‘Objective Based Educational’ (OBE) and ‘Choice-Based Credit System’(CBCS). Further, based on the importance given to various factors, students are classified into five significant clusters: ‘Comprehensive Benefit Seekers’, ‘Scholars’, ‘Balanced Learners’, ‘Holistic Students’, and ‘Undecided Learners’. These findings provide insights for HEIs to align their offerings with student priorities and to develop targeted marketing strategies. Understanding student decision criteria enables HEIs to address the concerns that influence student satisfaction and performance. The study's findings could benefit institutions worldwide, provided they are appropriately adapted to the cultural context.
Keywords: Higher Education Institute Selection, Factor Analysis, Cluster Analysis, HEIs Marketing Strategies, Student Satisfaction
Type of Study: Research |
Subject:
Special
Received: 2023/12/6 | Accepted: 2024/03/11 | Published: 2024/03/31
Received: 2023/12/6 | Accepted: 2024/03/11 | Published: 2024/03/31
References
1. Abou-Nassif, S. M. (2011). Self-reported factors that influence choice of college-bound students in Lebanon. Capella University. [Article]
2. Aggarwal, P. (2021). Skills, learning and research (SLR model): Three dimensional model of higher education in India. International Journal of Science and Research, 10(11), 142-144. [Article]
3. Akar, C. (2012). Factors affecting university choice: A study on students of economics and administrative science. Eskişehir Osmangazi Üniversitesi İktisadi Ve İdari Bilimler Dergisi, 7(1), 97-120. [Article]
4. Ancheh, K. S. B., Krishnan, A., & Nurtjahja, O. (2007). Evaluative criteria for selection of private universities and colleges in Malaysia. Journal of International Management Studies, 2(1), 1-11.
5. Briggs, S., & Wilson, A. (2007). Which university? A study of the influence of cost and information factors on Scottish undergraduate choice. Journal of Higher Education Policy and Management, 29(1), 57-72. [DOI]
6. Cabrera, A. F., & Nasa, S. M. L. (2000). Understanding the college-choice process. New Directions for Institutional Research, 2000(107), 5-22. [DOI]
7. Carnevale, A. P., Smith, N., & Strohl, J. (2013). Recovery: Job Growth and Education Requirements through 2020. Georgetown University: Center on Education and the Workforce. [Article]
8. Chapman, C., & Feit, E. M. (2015). R for Marketing Research and Analytics. Springer Cham.
9. Chapman, D. W. (1981). A model of student college choice. The Journal of Higher Education, 52(5), 490-505. [DOI]
10. Choy, S. (2002). Nontraditional undergraduates. U.S. Department of Education: National Center for Education Statistics. [Article]
11. Clayton, D. D. (2013). Factors and influences contributing to the college selection decision of high achieving high school seniors (Publication No. 49) [Doctoral dissertation, Western Kentucky University]. Digital Commons@WKU. [Article]
12. Dhaliwal, M. S., Mittal, A., Aggarwal, A., & Chand, P. K. (2019). Determining the factors affecting the selection of private universities and colleges in Indian context: A structural equation modeling approach. Journal of Advanced Research in Dynamical and Control Systems, 11(08), 2579-2590.
13. Franklin, R. S. (2013). The roles of population, place, and institution in student diversity in American higher education. Growth and Change: A Journal of Urban and Regional Policy, 44(1), 30-53. [DOI]
14. Gallup. (2017). 2017 college student survey: A nationally representative survey of currently enrolled students. Available at https://news.gallup.com/reports/225161/2017-strada-gallup-college-student-survey.aspx [Article]
15. Gammon, D. E., Namaste, N., Darby, A., & Giovanello, S. (2021). Undergraduate perceptions of the three branches of the arts and sciences: An empirical study of both stated and revealed preferences. The Journal of General Education, 70(1-2), 111-132. [DOI]
16. Ganji, K. K., Alam, M. K., Gudipaneni, R. K., Algarni, H., Munisekhar, M. S., Hamza, M. O., Mousa, M. A., & Sghaireen, M. G. (2022). Do learning style preferences influence the cumulative gross point average and self directed learning hours in dental students: A preliminary study. BMC Medical Education, 22(1), 493. [DOI]
17. Gibbs, P., & Knapp, M. (2002). Marketing Higher and Further Education: An Educator’s Guide to Promoting Courses, Departments and Institutions. Kogan Page.
18. Goenner, C. F., & Snaith, S. M. (2004). Predicting graduation rates: An analysis of student and institutional factors at doctoral universities. Journal of College Student Retention: Research, Theory & Practice, 5(4), 409-420. [DOI]
19. Government of India, Ministry of Education, Department of Higher Education. (2022). All India survey on higher education 2021-22. [Article]
20. Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2014). Multivariate Data Analysis (7th ed.). Pearson Education.
21. Han, P. (2014). A literature review on college choice and marketing strategies for recruitment. Family & Consumer Sciences Research Journal, 43(2), 120-130. [DOI]
22. Hiltz, S. R. (1997). Impacts of college-level courses via asynchronous learning networks: Some preliminary results. Online Learning, 1(2). [DOI]
23. Hossler, D. (1985). A research overview of student college choice. The Review of Higher Education, 9(1), 122. [DOI]
24. Hoxby, C. M. (2009). The changing selectivity of American colleges. Journal of Economic Perspectives, 23(4), 95-118. [DOI]
25. Jafari, P., & Aliesmaili, A. (2013). Factors influencing the selection of a university by high school students. Journal of Basic and Applied Scientific Research, 3(1), 696-703. [Article]
26. Joseph, M., & Joseph, B. (2000). Indonesian students’ perceptions of choice criteria in the selection of a tertiary institution: Strategic implications. International Journal of Educational Management, 14(1), 40-44. [DOI]
27. Kim, J., DesJardins, S. L., & McCall, B. P. (2009). Exploring the effects of student expectations about financial aid on postsecondary choice: A focus on income and racial/ethnic differences. Research in Higher Education, 50(8), 741-774. [DOI]
28. Kotler, P., & Fox, K. F. A. (1995). Strategic Marketing for Educational Institutions. Prentice Hall.
29. Kusumawati, A., Yanamandram, V. K., & Perera, N. (2010). Exploring student choice criteria for selecting an Indonesian public university: A preliminary finding. ANZMAC 2010 Doctoral Colloquium (pp. 1-27). Christchurch, New Zealand: ANZMAC. [Article]
30. Lee, R. E. (2011). Comparative analysis of factors related to college selection by high academic ability students attending Mississippi's public community colleges in 2003 and 2011 (Publication No. 433) [Doctoral dissertation, The University of Southern Mississippi]. Aquila Digital Community. [Article]
31. Leslie, L. L., & Brinkman, P. T. (1988). The Economic Value of Higher Education. Macmillan Publishing Company.
32. Letawsky, N. R., Schneider, R. G., Pedersen, P. M., & Palmer, C. J. (2003). Factors influencing the college selection process of student-athletes: Are their factors similar to non-athletes. College Student Journal, 37(4), 604-611.
33. Lu, J., Hahn, D.-D., & Oh, K. (2016). A comparative study on government-led higher education quality improvement projects between China and India. Journal of Fisheries and Marine Sciences Education, 28(4), 1114-1132. [DOI]
34. McPherson, M. S., & Schapiro, M. O. (1994). College choice and family income: Changes over time in the higher education destinations of students from different income backgrounds (Discussion Paper No. 29). Williams Project on the Economics of Higher Education, Williams College. [Article]
35. Mishra, N., & Gupta, S. L. (2021). Factors and influences contributing to the college/university selection: A study of private higher education institutes (HEIs) in Oman. TEM Journal, 10(2), 908-915. [DOI]
36. Moogan, Y. J., & Baron, S. (2003). An analysis of student characteristics within the student decision making process. Journal of Further and Higher Education, 27(3), 271-287. [DOI]
37. Moogan, Y. J., Baron, S., & Harris, K. (1999). Decision‐making behaviour of potential higher education students. Higher Education Quarterly, 53(3), 211-228. [DOI]
38. Nawani, D., & Sanyal, S. (2021). Private initiatives in school reform in India. Oxford Research Encyclopedia of Education. [DOI]
39. Okahana, H. (2013). Shifting demand or just moving price?: A multi-level analysis of student price demand for college education and state policy preferences. University of California, Los Angeles. [Article]
40. Pampaloni, A. M. (2010). The influence of organizational image on college selection: What students seek in institutions of higher education. Journal of Marketing for Higher Education, 20(1), 19-48. [DOI]
41. Pitt, R. N., & Zhu, L. (2019). The relationship between college major prestige/status and post-baccalaureate outcomes. Sociological Perspectives, 62(3), 325-345. [DOI]
42. Rajput, G., & Chouhan, P. S. (2021). Exploring the factors affecting students’ choice of higher education institutes in India: A factor analysis approach. Journal of Business and Social Sciences Research, 6(1), 21-34. [DOI]
43. Schneider, M., & Preckel, F. (2017). Variables associated with achievement in higher education: A systematic review of meta-analyses. Psychological Bulletin, 143(6), 565-600. [DOI]
44. Sidin, S. M., Hussin, S. R., & Soon, T. H. (2003). An exploratory study of factors influencing the college choice decision of undergraduate students in Malaysia. Asia Pacific Management Review, 8(3), 259-280.
45. Silwal, P. P., & Baral, R. K. (2021). Factors influencing college choice of Nepalese undergraduate students. Quest Journal of Management and Social Sciences, 3(2), 229-244. [DOI]
46. Soutar, G. N., & Turner, J. P. (2002). Students’ preferences for university: A conjoint analysis. International Journal of Educational Management, 16(1), 40-45. [DOI]
47. Tabachnick, B. G., & Fidell, L. S. (2013). Using Multivariate Statistics (6th ed.). Pearson.
48. Telli Yamamoto, G. (2006). University evaluation‐selection: A Turkish case. International Journal of Educational Management, 20(7), 559-569. [DOI]
49. Thomas, D. (2014). Predicting student college completion intention: A discriminant analysis. ASEAN Journal of Management & Innovation, 1(1), 41. [DOI]
50. University Grants Commission. (2023). National Higher Education Qualifications Framework (NHEQF). Ministry of Education, Government of India. [Article]
51. Veloutsou, C., Lewis, J. W., & Paton, R. A. (2004). University selection: information requirements and importance. International Journal of Educational Management, 18(3), 160-171. [DOI]
52. Zikmund, W. G., Babin, B. J., Carr, J. C., & Griffin, M. (2013). Business Research Methods. Cengage Learning.
| Rights and permissions | |
 |
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License. |
