Volume 1, Issue 2 (SEPTEMBER ISSUE 2020)                   johepal 2020, 1(2): 25-39 | Back to browse issues page


XML Print


Download citation:
BibTeX | RIS | EndNote | Medlars | ProCite | Reference Manager | RefWorks
Send citation to:

Gichuhi L, Kalai J, Mutegi R, Okoth U, Njagi L. Use of Social Media Platforms and Content Delivery in Higher Education. johepal. 2020; 1 (2) :25-39
URL: http://johepal.com/article-1-50-en.html
Abstract:   (107 Views)
The outbreak of COVID-19 brought about global lockdown and educational managers were confronted with the unenviable choice of closing institutions until the pandemic plummeted or learning new ways of content delivery. The purpose of this article was to investigate use of social media on content delivery in higher education in Kenya: A case of School of Education, University of Nairobi. The objectives were to determine the social media platforms used in content delivery and the individual characteristics which determined their use. The case study research design included a target population of 150 Master of Education (M.Ed.) school-based students and 20 lecturers. The findings indicated that WhatsApp was the most popular platform for both lecturers and students, followed by YouTube and Facebook. Reasons for use of the said social media platforms were convenience, cost-friendliness, timesaving, and access of information to many. It was observed that there were no clear patterns on the types of social media platforms used by gender, age, year of study and teaching experience. The study concludes that while social media has been entrenched in content delivery; exploitation of the same to its full potential remains untapped. The study recommends that the University management reconsider the mobile provider for supply of SIM cards and bundles on basis of internet coverage and reliability of connectivity.
Full-Text [PDF 1490 kb]   (24 Downloads)    
Type of Study: Research | Subject: Special
Received: 2020/09/2 | Accepted: 2020/10/3 | Published: 2020/10/13

References
1. Al-Mukhaini, E. M., Al-Qayoudhi, W. S., & Al-Badi, A. H. (2014). Adoption of social networking in education: A study of the use of social networks by higher education students in Oman. Journal of International Education Research (JIER), 10(2), 143-154. [DOI]
2. Atanasova, A. (2016). Gender specific behaviours and social media and what they mean for online communication. Available online at https://www.socialmediatoday.com/social-networks/gender-specific-behaviors-social-media-and-what-they-mean-online-communications [Article]
3. Budden, C. B., Anthony, J. F., Budden, M. C., & Jones, M. A. (2007). Managing the evolution of a revolution: Marketing implications of internet media usage among college students. College Teaching Methods & Styles Journal (CTMS), 3(3), 5-10. [DOI]
4. Burke, M., Kraut, R. & Marlow, C. (2011). Social capital on facebook: Differentiating uses and users. Proceedings of the SIGCHI Conference on Human Factors in Computing Systems, 571-580. [DOI]
5. Childnet International (2018, April 25). Age restrictions on social media services. https://www.childnet.com/blog/age-restrictions-on-social-media-services [Article]
6. Clement, J. (Jul 15, 2020). Number of social network users worldwide from 2017 to 2025. Available online at https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/ [Article]
7. Desjarlais, M., & Willoughby, T. (2010). A longitudinal study of the relation between adolescent boys and girls’ computer use with friends and friendship quality: Support for the social compensation or the rich-get-richer hypothesis? Computers in Human Behavior, 26(5), 896–905. [DOI]
8. Ellison, N. B., Steinfield, C. & Lampe, C. (2020). The benefits of facebook “friends:” Social capital and college students’ use of online social network sites. Journal of Computer-Mediated Communication, 12(4), 1143-1168. [DOI]
9. Kasahara, G. M., Houlihan, D., & Estrada, C. (2019). Gender differences in social media use and cyberbullying in Belize: A Preliminary report. International Journal of Psychological Studies, 11(2), 32-41. [DOI]
10. Madden, M. (2010). Older adults and social media. Pew Internet & American Life Project. Available online at http://www.pewinternet.org/Reports/2010/Older-Adults-and-Social-Media.aspx [Article]
11. Roebuck, D. B., Siha, S. M., & Bell, R. L. (2013). Faculty usage of social media and mobile devices: Analysis of advantages and concerns. Interdisciplinary Journal of e-Skills and Lifelong Learning, 9, 171-192. [DOI]
12. Tham, C. M., & Werner, J. M. (2005). Designing and evaluating e-learning in higher education: A review and recommendations. Journal of Leadership and Organizational Studies, 11(2), 15-25. [DOI]
13. Utz, S. (2010). Show me your friends and I will tell you what type of person you are: How one’s profile, number of friends, and type of friends influence impression formation on social network sites. Journal of Computer-Mediated Communication, 15, 314–335. [DOI]
14. Utz, S., Tanis, M. & Vermeulen, I. (2012). It is all about being popular: The effects of need for popularity on social network site use. Cyberpsychology, Behavior, and Social Networking 15(1), 37-42. [DOI]
15. Valkenburg, P. M., & Peter, J. (2007). Preadolescents' and adolescents' online communication and their closeness to friends. Developmental Psychology, 43(2), 267–277. [DOI]
16. Wang, Y., Niiya, M., Mark, G., Reich, S., & Warschauer, M. (2015). Coming of age (digitally): An ecological view of social media use among college students. Proceedings of CSCW, pp. 571–582. [DOI]

Send email to the article author


© 2020 All Rights Reserved | Journal of Higher Education Policy And Leadership Studies

Designed & Developed by : Yektaweb